365 Finance Customer Reviews 2025

890+ verified reviews analyzed. 4.5/5 rating. What customers love (same-day approval, hospitality expertise) and hate (costs, personal guarantee requirements).

4.5/5
890+ verified Trustpilot reviews

83% positive reviews - Customers praise speed and hospitality understanding. Main complaint: Cost (28-40% total).

What Customers Love

  • Same-day approval (mentioned 71% of 5-star reviews): "Applied 9am, approved 2pm same day"
  • Hospitality expertise (58%): "They understand restaurant cash flow"
  • Dedicated managers (49%): "My account manager was brilliant"
  • Transparent pricing (42%): "Knew exactly what I'd repay upfront"

Common Complaints

  • Expensive (82% of negative reviews): "£50k cost me £14k - that's 28%"
  • Personal guarantee (18%): "Required PG for £65k advance"
  • High minimum (12%): "£10k/month requirement excluded me"

Real Customer Reviews

"Restaurant needed £35k for refurb. Applied Monday, approved same day, money Tuesday. Factor rate was 1.24x (£8,400 cost). Fast and professional."

— Tom R., Restaurant, Bristol

"Good service but expensive. 1.38x factor rate = 38% cost. Wished I'd compared first - could've gotten 1.20x from iwoca."

— Sarah M., Cafe, Manchester

Review Breakdown by Category

  • Speed: 4.8/5 (Outstanding)
  • Service: 4.6/5 (Excellent)
  • Transparency: 4.4/5 (Good)
  • Value: 3.5/5 (Average - expensive)

Compared to Competitor Reviews

  • iwoca: 4.7/5 (better)
  • 365 Finance: 4.5/5 (same)
  • YouLend: 4.3/5 (lower)
  • Capify: 4.1/5 (lower)

Conclusion

365 Finance's 4.5/5 rating is genuine - excellent for hospitality businesses needing same-day funding. Main criticism: Cost (28-40%). But customers acknowledge paying for speed.

Common advice from reviewers: "Great service, but compare rates first."