Angel Investment UK 2025: Complete Guide

How to attract angel investors for your UK startup. Finding angels, pitch preparation, typical terms. £25k-£500k equity investment.

What is Angel Investment?

Angel investors are wealthy individuals who invest £25k-£500k in early-stage businesses in exchange for equity (5-25% ownership typically).

UK Angel Investment Statistics (2024)

  • £1.8 billion invested by UK angels annually
  • Average deal: £150,000
  • Average equity: 15-20%
  • Active angels: ~18,000 in UK

Where to Find UK Angel Investors

Angel Networks

  • UK Business Angels Association: National network
  • Angel Investment Network: Online matching
  • SyndicateRoom: Co-investment platform
  • London Business Angels: London-focused

SEIS/EIS Tax Benefits for Angels

Angels get 30-50% tax relief investing in qualified UK businesses:

  • SEIS: 50% income tax relief (startups, up to £250k raised)
  • EIS: 30% income tax relief (up to £5m-£12m raised)
  • CGT relief: No capital gains tax on profits

Typical Angel Terms

  • Investment: £25,000-£500,000
  • Equity: 10-25% (negotiable)
  • Valuation: Pre-money £200k-£3m typical
  • Board seat: Often requested for £100k+ investments
  • Exit timeline: Angels expect exit in 5-7 years

How to Pitch Angels

  1. Problem you're solving
  2. Your solution (product/service)
  3. Market size (£X billion opportunity)
  4. Traction (revenue, customers)
  5. Business model (how you make money)
  6. Team (why you'll succeed)
  7. Financials (3-year projections)
  8. Ask (how much, what % equity, use of funds)

Angel vs Loan Comparison

£150,000 funding comparison:

  • Angel (15% equity): No repayment, give 15% ownership, angel gets expertise/network
  • Loan (10% APR, 5 years): £3,183/month, £40,980 interest, keep 100% ownership

Angel wins if: You value expertise over cash, can't afford loan repayments, high-growth potential
Loan wins if: Want to keep ownership, can afford repayments, modest growth expectations

Angel Investment vs Traditional Funding

Compare angel investment against loans, grants, and other funding. We'll advise on best mix for your startup.

Compare Funding Options